Our Meaning…

Isa (pronounced EES-A) comes from the Ancient Norse Rune which directly translates to “ice”. The isa rune is often used as a symbol of strength, endurance, and determination in the face of adversity. Isa is also linked to transformation and states that when things are stagnant, great change can come.

We aligned with the Isa rune due to it’s take on transformation. While our cycle time is long, that stagnation creates a beautiful transformation from regular water into a clear ice cube.